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Salone del Mobile.Milano 2020: designing Beauty

Presented today 59a edition of the Salone del Mobile.Milano which will take place from 16 to 21 June, at Fiera Milano Rho.

Bellezza is the term that is added in The Manifest in this 2020. Because inventing, every year, a new design, experimenting with all sorts of harmony in shapes, shaping the "right" material reaching a high degree of sustainability means seeking Beauty. And this is what the companies and designers involved in the Salone del Mobile do with honesty, commitment and transparency, striving to make it a real driver of change. The spotlight will also be put on centrality of Milan and on new generations who aspire to fair, responsible and virtuous production (and fruition).

At the press conference, Claudio Luti, President of the Salone del Mobile, reviewed themes that are crucial to maintaining the leadership position of the Event: seeking beauty, fueling creativity, increasing connections, creating a system. And you confirmed the ethical and virtuous path undertaken by furniture companies to seek the most sustainable solutions possible in a global context. You also put the spotlight on the needs of the new generations who, more than ever, are interested in the intrinsic value of what they buy. 

Emanuele OrsiniPresident of Federlegno Arredo Eventi, underlined how the Show is a real "institution" and as such has the task of being the spokesperson for an idea of ​​the future that combines development, innovation and sustainability, confirming that many companies in the sector have already undertaken the journey towards a circular economy. His appeal to politics and institutions not to leave alone those who bring Made in Italy to the world.

The 2020 demonstrations will gather, overall, more than 2.200 exhibitors e 600 young designers.

Il International Furniture FairInternational Furnishing Accessories Exhibition e Workplace3.0they will offer numerous and varied aesthetic paths, where the protagonist is a product of quality and research, super customizable, which, increasingly, arises from a sustainable process in all its phases.

Taking up the challenge of responding adequately to the transformations of the contemporary social structure, EuroKitchen will follow the example of Workplace3.0 and, although mainly concentrated in the traditional pavilions, will also be presented in a widespread exhibition mode within the Salone Internazionale dei Mobile and S.Project, best supporting the evolution of this space, today increasingly integrated into the livingFTK (Technology For the Kitchen) the future will be on stage: new types of household appliances will mark an important change of pace in the world of built-in appliances towards Smart Kitchen.

Even in International Bathroom Exhibition the responsibility will materialize in cutting-edge solutions for the optimization of water and energy consumption.

Will come back S.Project, the exhibition dedicated to design products and decorative and technical solutions for interior design, whose keys to understanding, in addition to transversality and multi-sectorality, will be vision, evolution and technology. An unprecedented perspective and an exhibition method, liquid and transversal, which reflect the new needs of the market and society.

The theme of the 23o SaloneSatellite Sara DESIGNING FOR OUR FUTURE SELVES / DESIGNING FOR OUR TOMORROW which will invite us to reflect on design that "includes" promoting autonomy, comfort, movement, usability, interaction and safety for everyone. A magnifying glass oncraftsmanship from all over the worldinstead, they will offer it 27 schools and universities who will participate, invited to show shapes, colors, materials, processes of culture and know-how of their territory. Because craftsmanship itself is, today more than ever, an expression of great relevance, referring to sustainable, zero-kilometer planning, which enhances natural materials and seeks new applications and functions for artefacts.

Also 59a edition of the Salone del Mobile.Milano returns to the city: in the Sala delle Cariatidi of Palazzo Reale, a monumental audiovisual installation site-specific edited by Davide rampello and dedicated to the values ​​that make up the Manifesto. They will be screened 10 author short films made by 10 great names in Italian filmmaking.